challenge STARTS on MONDAY September 28
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if you are overweight and have tried everything to lose fat and keep it off...OR YOu JUST want to build muscle...
You've counted calories. You've fasted. You've starved. You've juice cleansed. You yo-yo back and forth...
...and you're still 20, 40, 60+ pounds from where you want to be or still have no muscle. I want you to know something.
It's not that losing weight is impossible for you, it's that you've been doing it the wrong way.
You believe losing weight is hard because you diet, fast, work hard, then get tired and hungry.
And yet...very little actually changes.
You assume it's age. Genetics. Environment. Willpower. The truth is far simpler. It's not that fat loss is impossible for you. It's that you've been overcomplicating something that's actually simple.
this is why you never lose fat
I've spent my entire life as a fat farm kid from Iowa. That's not a figure of speech. That's just what I told myself I was.
I spent years yo-yo'ing. Down 20, up 30. Down 15, up 25. Every diet worked for a while, and then it didn't, and I gained back more than I lost. I stopped believing it was possible for me.
I tried counting calories until my brain hurt. I tried juice cleansing until I was too weak to think straight. I tried fasting and watched myself plateau for months. Every single time, the plan asked me to think about food constantly, and every single time, that's exactly where it fell apart.
Then I found carnivore.
Not as a trend. Not as a hack. It was the first thing that ever made losing weight simple instead of complicated. No calculator. No app.
To date I have lost over 145 pounds and keep it off effortlessly.
I started this challenge as the first month of Carnivore, I lost 19 pounds and got the momentum I needed to a sustainable lifestyle.
No drugs/GLPs. No calorie counting. No starving/fasting.
Here's the truth nobody told this former fat farm kid from Iowa: weight doesn't come off because you think about food less. It comes off because you make the rules so simple you can't screw them up.
I'm not a doctor. I'm not a nutritionist. I'm the guy who lived it, yo-yo and all and finally found the secret.
I cracked the code to losing weight & building muscle fast, and I’m sharing it with you
I'm 50 years old, in the best shape of my life and am building muscle faster now than many men half my age. Not because I train longer. Not because I do more. But because I eat CARNIVORE CORRECTLY.
Daily framework: what to eat, when, how much
Simple: No calorie counting, no macros, no food scale
Sustainable: Designed to be repeatable so you can run it again for life to keep losing weight and maintain
Built for real life: affordable, budget friendly meals and effective
If you’ve ever felt frustrated that your body doesn’t respond the way it used to, if you’re tired of working hard with little to show for it, if you want to feel strong, capable, and powerful in your body again… Then this challenge was built for you.
I’ll guide you, I’ll push you, and I’ll show you exactly what you’re capable of.
whats included in the challenge
when you join the 30 day carnivore challenge, you'll receive:
Daily EatinG framework
Our delicious Carnivore Meal Plans are designed around maximum fat loss, muscle growth, and keep you full all day long. We keep it simple and take all the tracking and guesswork out of the mix.
Downloable, so they are yours forever.
recipe pack + SHOPPING LIST + Eating out guide
35 Recipes I use everyday. You do not need a recipe book of 100+ recipes with 40 ingredients. You just need easy recipes to use everyday that fill you up, a simple shopping list and food prep hacks. Plus included my bonus "Eating Out Guide" for maximum success! Keep all these items for life!
Training PlanS
(HOME & Gym)
Home or Gym muscle-building strength workouts included. These are workouts are designed by my trainer. Training accelerates fat loss in the precise way. You can interchange the gym and home plans if you want a hybrid approach. You will get a 30 day training program that you can keep for life.
supplement guide
Supplements are always optional but if you’d like to support your fat loss & muscle building efforts with precision, we have the best recommendations on the market at your fingertips.
PRIVATE community
Get 24/7 support from Carnivore Schug's Private Community, as well as connect with other Carnivores to lift you up and support you. Access granted to community after registration.
Weekly prizes
Each week we will giveaway $100 cash or apparel from our merch store to a random contestant using our spin wheel. All participants are automatically entered each week we spin the wheel.
chance to win Grand prize
We are awarding 50% of all entrance fees to the grand prize winner. At the end of the challenge ONE participant with the greatest transformation will be selected to win the cash pot. The prize fund will be awarded in USD cash and will be paid out via Paypal or Bank Transfer. The grand prize winner will be announced live on the Saturday after the challenge ends. There will be one grand prize winner that will take it all!
Yes, I'm in! when does it start
The challenge officially begins on Monday September 28th
We expect 1st place prize to be $2,500.
We are awarding 50% of all entrance fees to the grand prize winner.
The winner is announced Saturday October 31, 2026!
*Grand Prize is an estimate based on predicted entries and are subject to change. If we get more entries, then this prize fund will increase.
What would you do with extra CASH $$$ in your pocket?
Enter the Challenge and find out...
Follow these steps to become eligible for the cash prize:
1. Register to join Challenge.
2. Download the Recipes and Workouts from the Challenge portal (you get instant access after you register)
3. Take your Initial Photos and Measurements: you will take your before photo with a dated image we will send at the start to ensure all photos are time stamped and not altered. You'll submit these to us.
4. Compete the Final Submission Form including your measurements, weight and photos.
5. A winner will be selected: After reviewing all participants progress, Carnivore Schug and his judges will decide the finalists. The grand prize winner will be announced live on the Saturday after the challenge ends. There will be ONE grand prize winner.
important:
Judges are not looking for the most weight lost or most ripped person.
Judges are looking for the MOST EXTREME TRANSFORMATION.
You will submit before and after photos, along with your measurements, weight and a chance to show off what you achieved!
YOUR "before" is YOUR baseline, NOT anyone else's.
Carnivore Schug and his panel of judges will decide on the finalists and the winner. This is not a public vote.
Register for Challenge Below:
The challenge officially begins on Monday September 28 and runs until Wednesday October 28.
The winner will be announced live Saturday October 3, 2026!
$97 - Full Access
100 spots available
Challenge registration to enter the grand cash prize
Daily Eating Framework
Recipe Pack + Eating Out Guide
Home and Gym Training Plans
Supplement Guide
Exclusive Community Access
Chance to win weekly prizes from prize wheel
** Since there are a limited number of participants allowed, there are no refunds available after purchase. Once you commit, your spot is reserved and you are IN!
your questions, answered
What are the prizes? What are the requirements to win?
Prizes are an estimate based on predicted entries and are subject to change. Prize pool is 50% of all challenge entry fees. Prize fund will be confirmed once registration closes.
You must be 18 years old to enter and we will ask you to submit a photo ID your claim your prize. Laws prohibit us from awarding cash prizes to minors.
You can live anywhere in the world and join the challenge.
Prizes will be awarded at the sole discretion of the organizers based on transformation photos and criteria outlined for the competition.
When do I get access and how can I submit my before photos?
You will get access to the challenge materials 1 week prior to the challenge start date, so you can start prepping your kitchen and workout space. However you will not get the time stamped picture to take with your before photos until 3 days prior to the challenge start date. This way everyone has the same before picture start date.
How do I win and when can I submit my final photos once I'm done with the challenge?
You win by having the biggest transformation in your body which could be weight loss, inches lost or muscles created. You need to submit your before and after photos, measurements and weight so we can see your transformation. If any photos appear ti be using AI, they will e disqualified. You will take your before photos with a image released to you 3 days prior to challenge start date. You will take your after photos with a image released to you 3 days prior to challenge end date. A panel of judges will determine the winner based on the visual transformation. It is that simple and you will be surprised with what you can achieve in 30 days if you really commit.
How long do I have access to the program?
Your access to the Challenge program gets removed once the challenge ends. However you can download all PDFs including recipes, guides and workouts before the challenge ends, so you can keep them forever.
Do I have to eat meat to join the challenge?
Yes, you must eat meat to join the challenge. It is recommended that you eat Beef. If you are a vegan or vegetarian, then this is not for you.
What if I don't like organ meat / do I have to eat it?
No, you do not need to eat organ meat. I do not eat organ meat and it is not included in any of my recipes.
Are there any side effects? Is this safe long term? Are you a doctor?
The only side effects I had are weight lost, acid reflux gone, joint pain gone, inflammation gone and my snoring stopped. I had my labs run 8 months into Carnivore and they came back perfect. However I am not a medical doctor, and I do not diagnose, treat, cure or prevent medical conditions. I am required by law to advise you to see your medical doctor before starting any new health plan. All information, recommendation, protocols and educational materials provided by me are offered exclusively for general educational purposes.
What if I fall off track during the challenge?
You simply get back on. This can be part of the process and do not let one bad meal derail your success. The winner is based on the before and after transformation, not the day to day progress.
Will my photos be used publically?
You keep your photos until the end of the Challenge. Once you submit your photos for final judging, then they will be used publicly. You can request your photos to be private if you prefer. However please note in order to be eligible to win the grand cash prize at the end, you do need to consent to share your photos as we will be sharing the winner with our community. It is only fair, that whoever wins will showcase their amazing results. Otherwise your photos can be private upon request.
What is the refund policy?
Since there are a limited number of participants allowed, there are no refunds available after purchase. Once you commit, your spot is reserved and you are IN! You can find the full list of Challenge Terms and Conditions here: https://carnivoreschug.com/challenge-terms
are you ready to lose fat and build muscle?
You've tried the complicated way. Now try the simple way to lose weight, shrink your belly, build muscle and get paid. Shred those extra pounds for good and win cash $$$.
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