begins on MONDAY September 28
Begins on MONDAY September 28
I lost 145 lbs and kept it off. Here's exactly how in 90 seconds.
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strip away fat, Build muscle and sculpt your body...
the carnivore way.
You've counted calories.
Fasted.
Starved.
Juice cleansed.
Yo-yo'd back and forth.
And your body still doesn't move.
Here's the truth: it's not your age.
It's not your genetics.
It's not your willpower.
You've been overcomplicating something that's actually simple.
Change what you fuel your body with and your body changes with it.
why you struggle to build muscle
I was a fat farm kid from Iowa. Down 20, up 30. Down 15, up 25. Every diet worked until it didn't and I gained back more than I lost.
Calorie counting fried my brain. Juice cleanses left me too weak to think. Fasting stalled me for months.
Every plan made me obsess over food.
Every plan failed for the same reason.
Then I found carnivore. No calculator. No app. Just food.
145 pounds gone. Kept off and build muscle I never knew I had.
The first 30 days of this exact plan took off 19 pounds and gave me the momentum to make it a lifestyle.
No drugs. No GLPs. No starving.
I'm not a doctor. I'm the guy who lived it, finally found what works and created this challenge to share the Carnivore secret with you.
Build the muscle, burn the fat
I'm 50 and in the best shape of my life. I am building muscle faster than men half my age because I know how to run carnivore right.
For 30 days, we’ll tighten nutrition the Carnivore way, train hard and use cardio strategically. Every day, another layer comes off.
Daily framework: what to eat, when, how much
Zero Tracking: No calorie counting, no macros, no food scale
Built for Life: Effective lifestyle that you run once and can run forever
Built for Real Budgets: affordable and budget friendly meals
This isn't about starving. It's not about the number on the scale. It's about what you see in the mirror.
If you're tired of working hard for nothing to show, then this is built for you. I'll guide you. I'll push you. I'll show you what you're capable of.
We are going to adjust your nutrition to Carnivore. We are going to train your muscles hard enough to preserve and shape them progressively across the 30 days.
whats included in the challenge
Here is everything you get when you join:
Daily EatinG framework
Know exactly what to eat for a full 30 days, so you're never standing in your kitchen wondering what's for dinner. Just follow the framework and eat.
carnivore
Recipe Pack
Never stand in your kitchen wondering what's for dinner again. 35 recipes I eat every week to keep you going strong.
Training PlanS
(HOME & Gym)
Built by my Tonal trainer to accelerate fat loss while you keep every ounce of muscle. You will get a 30 day training program that you can keep for life.
supplement guide
Optional and if you want additional support to accelerate your fat loss and muscle building efforts, then this is the exact supplement stack I use.
PRIVATE community
Get 24/7 support from Carnivore Schug's Private Community, as well as connect with other Carnivores to lift you up and support you.
Weekly prizes
Cash or apparel from my merch store to random Challenge participants using my digital prize wheel. Every participant is automatically entered.
chance to win Grand prize
$100 + a surprise bonus to the single greatest transformation. The prize fund will be awarded in USD cash and will be paid out via Paypal or Bank Transfer. Winner announced live. The grand prize winner will be announced live on the Saturday after the challenge ends.
wait...there's more!
Want to go all in?
You’ll also have the option to add my Carnivore Success Kit after you register.
carnivore success kit
$97 $27
An Eating Out + a Travel Guide + Snack & Beverage Guide, so nothing derails you.
PLEASE NOTE: The Carnivore Success Kit is completely optional and is not required to complete the challenge.
Yes, I'm in!
when does it start
Challenge starts Monday September 28th
Free to join. Winner announced Saturday, October 31.
30 Days from now you could be a different person
Enter the Challenge and find out...
How to Win:
1. Register to join Challenge.
2. Get Access to your Daily Eating Framework, Workouts and Carnivore Portal: you get instant access after you register
3. Take your Initial Before Photos and Measurements: you can keep these just for you OR submit them to us after 30 days to enter to win.
4. Compete the Final Submission Form including your measurements, weight and photos.
5. A winner will be selected: After reviewing all participants progress, Carnivore Schug and his judges will decide the grand prize winner. There will be ONE grand prize winner.
important:
Judges are not looking for the most weight lost or most ripped person.
Judges are looking for the MOST EXTREME TRANSFORMATION wether it be weight loss, muscle build or health transformed.
You will submit before and after photos, along with your measurements, weight and a chance to show off what you achieved!
YOUR "before" is YOUR baseline, NOT anyone else's.
Carnivore Schug and his panel of judges will decide on the finalists and the winner. This is not a public vote.
Register for Challenge Below:
We begin on Monday September 28 and run until Wednesday October 28. The winner will be announced live Saturday October 31, 2026!
100% free. No credit card required.
Whats Included:
Challenge registration to enter the grand cash prize
Daily Carnivore Eating Framework
Carnivore Recipe Pack
Home and Gym Training Plans
Supplement Guide
Exclusive Carnivore Community Access
Chance to win weekly prizes from prize wheel
Chance to win the grand cash prize
Enter your name and email below to sign up for the 30 Day Carnivore Challenge
** You can also join the challenge and not submit photos for the cash prize if you just want to be a part of the experience!
your questions, answered
What are the prizes? What are the requirements to win?
The cash prize of $100 will be awarded to the winner with the best transformation such as most muscle pop, most weight loss or most incredible health transformation.
You must be 18 years old to enter and we will ask you to submit a photo ID your claim your prize. Laws prohibit us from awarding cash prizes to minors.
You can live anywhere in the world and join the challenge.
Prizes will be awarded at the sole discretion of the organizers based on transformation photos and criteria outlined for the competition.
When do I get access and how can I submit my before photos?
You will get access to the challenge materials as soon as you register, so you can start prepping your kitchen and workout space. You will also receive access to a time stamped picture to take with your before photos with prior to the challenge start date. This way everyone has the same before picture start date.
How do I win and when can I submit my final photos once I'm done with the challenge?
You win by having the biggest transformation in your body which could be weight loss, inches lost, muscles created or health transformed. You need to submit your before and after photos, measurements and weight so we can see your transformation. If any photos appear to be using AI or altered, they will be disqualified. You will take your before photos with a image released prior to challenge start date. You will take your after photos with an image released at the end of the challenge. Carnivore Schug will determine the winner based on the visual transformation and your story you share. It is that simple and you will be surprised with what you can achieve in 30 days if you really commit.
How long do I have access to the program?
Your access to the Challenge program gets removed once the challenge ends. However you can download all PDFs including recipes, guides and workouts before the challenge ends, so you can keep them forever.
Do I have to eat meat to join the challenge?
Yes, you must eat meat to join the challenge. It is recommended that you eat Beef. If you are a vegan or vegetarian, then this is not for you.
What if I don't like organ meat / do I have to eat it?
No, you do not need to eat organ meat. I do not eat organ meat and it is NOT in any of my recipes.
Are there any side effects? Is this safe long term? Are you a doctor?
The only side effects I had are weight lost, acid reflux gone, joint pain gone, inflammation gone and my snoring stopped. I had my labs run 8 months into Carnivore and they came back perfect. However I am not a medical doctor, and I do not diagnose, treat, cure or prevent medical conditions. I am required by law to advise you to see your medical doctor before starting any new health plan. All information, recommendation, protocols and educational materials provided by me are offered exclusively for general educational purposes.
What if I fall off track during the challenge?
You simply get back on. This can be part of the process and do not let one bad meal derail your success. The winner is based on the before and after transformation, not the day to day progress.
Will my photos be used publically?
You keep your photos until the end of the Challenge. Once you submit your photos for final judging, then they will be used publicly. You can request your photos to be private if you prefer. However please note in order to be eligible to win the grand cash prize at the end, you do need to consent to share your photos as we will be sharing the winner with our community. It is only fair, that whoever wins will showcase their amazing results. Otherwise your photos can be private upon request.
What is the refund policy?
Since the challenge is free, there are no refunds. Once you commit, your spot is reserved and you are IN! You can find the full list of Challenge Terms and Conditions here: https://carnivoreschug.com/challenge-terms
You've tried the complicated way. Try the simple way.
Lose the fat, build the muscle, increase your energy and win cash doing it.
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